Part scavenger hunt, part music festival, Questival was Cotopaxi’s launch event that we turned into our experiential marketing engine.
I oversaw Questival’s branding, messaging, rules, web + app design, video content, and more. At one point I even donned the llama costume!
Anyone who participated in a Questival will tell you it was a fantastic branding tool — and an incredible adventure.
This page showcases work from multiple years of Questivals. An exhaustive list of everyone who worked on it is tough, but I’ve done my best.
Credits
Creative Direction: Sam Ricks
Graphic Design: Michael Tovar, Bryce Olsen, Kara Dunston, Sam Ricks
Video: The Good Line, Michael Boren, Ramble Content, MinusPlus
Photography: Lucy Call, James Roh, Trevor Woods
Copy: Ryan Schoeck, Alex Fuller, Sam Ricks
Projects
Coraza Luggage
Enjoy The Journey
Embrace The Chill
Allpa Reboot
Questival
Catalogs