Enjoy The Journey
We traveled to southern Utah for this campaign, focusing on our redesigned Allpa travel pack collection. Over the course of a 2-day shoot, we captured assets for more than 20 unique product videos, some of which are still top performers in Cotopaxi’s media plan.
I directed the video and photo work over a multi-day desert road trip and oversaw the entire campaign creation and rollout.
Credits
Creative Direction, Director: Sam Ricks
Design Direction: Natalee Chilton
Graphic Design: Mariel Abenne
Video: Tommy Riggio, Max Polito
Photography: Adam Wells
Producer: Kristin Gavin
Copy: Maya Silver, Caroline Maahs
Projects
Coraza Luggage
Enjoy The Journey
Embrace The Chill
Allpa Reboot
Questival
Catalogs