Coraza Luggage
This campaign blended bold visual expression with a choreographed dance routine—and live llamas—to launch Cotopaxi’s foray into hard-sided luggage.
I directed the campaign messaging, photography, design, and video. I also oversaw creative direction with Red Antler, our partner agency on the launch video.
Credits
Creative Direction: Sam Ricks
Art Direction & Design: Natalee Chilton
Photo Art Direction: Maren Lightheart
Launch Videos: Red Antler & Mat+Kat
Product Videos: Tyson Media
Animation: Kyle Predki
Photography: Scott Simpson
Copy: Cheryl Forcina, Sam Ricks
Producer: Nicole Ellison
Projects
Coraza Luggage
Enjoy The Journey
Embrace The Chill
Allpa Reboot
Questival
Catalogs