Hey there! I’ve spent the last 20 years building challenger brands from the ground up. One of 6 founding members of Cotopaxi, I created its logo, branding, and narrative architecture. For the past 13 years I’ve also scaled and led its creative team.

I’m a storyteller in all its forms — designer, writer, videographer, illustrator.

I love making stuff no one’s seen before and working with brands that walk their talk. Most of all, I lead people to do the best creative work of their lives.

samuelricks@gmail.com | 801.367.8774