Allpa Reboot

We launched the Allpa Travel Pack update with the tagline, “Allpa Gets You Anywhere” and drove that idea home through a campaign that encouraged people to send in their best Allpa stories—and even their well-worn Allpa packs—to show just how durable the Allpa line could be. A stop-motion video showcasing the redesign’s new features topped it off.

I storyboarded and directed this stop-motion spot, with fantastic video production by Tyson Media.

Credits

Creative Direction, Director: Sam Ricks

Art Direction & Graphic Design: Natalee Chilton, Mariel Abenne

Video: Tyson Media

Photography: Michael Kunde

Producer: Kristin Gavin, Nicole Ellison

Copy: Maya Silver, Caroline Maahs

Here’s a look at my general storyboarding process. I love mapping out videos like this and working with video teams to create just the right messaging. I’m such a visual thinker that if I don’t map out the shots in this way, I feel like I haven’t truly thought the video through. You can’t always control the process so tightly (especially for lifestyle shoots), but for this type of project it’s crucial.

Projects