Embrace The Chill — sam ricks creative

Embrace The Chill

Both these campaigns were shot over the same week in Norway. One launched our updated Fuego Down Jacket line, inspired by Scandinavian color palettes. The other showcased our deep-winter insulation and drove home the idea that we don't have to wait for better weather to get out there and explore.

I oversaw the messaging, video, and creative direction, with fantastic art direction and design by Natalee Chilton.

Credits

Creative Direction: Sam Ricks

Art Direction & Design: Natalee Chilton

Videography: Jake Forsythe, Max Benz

Photography: Joel Fuller

Producer: Kristin Gavin

Copy: Maya Silver, Caroline Maahs, Leah Henderson

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Projects

Coraza Luggage

Enjoy The Journey

Embrace The Chill

Allpa Reboot

Questival

Catalogs