Coraza Luggage Launch
This campaign blended bold visual expression with a choreographed dance routine—and live llamas—to launch Cotopaxi’s foray into hard-sided luggage.
I directed the campaign messaging, photography, design, and video. I also oversaw creative direction with Red Antler, our partner agency on the launch video.
Credits
Creative Direction: Sam Ricks
Art Direction: Natalee Chilton
Photo Art Direction: Maren Lightheart
Launch Video: Red Antler
Video: Tyson Media
Animation: Kyle Predki
Photo: Scott Simpson
Copy: Cheryl Forcina
